Which beauty brands do ChatGPT and Gemini recommend?
We asked both assistants three questions a shopper would ask about beauty brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 22 Oct 2026. Brands we track link to their pages.
What are the best beauty brands?
ChatGPT
- Beauty of Joseon
- Rhode
- Smashbox
- Danessa Myricks
- La Roche-Posay
- K18 Biomimetic Hairscience
- Rare Beauty
- Rizos Curls
Asked 22 Oct 2026
Gemini
- Charlotte Tilbury
- Fenty Beauty
- Rare Beauty
- NARS
- Dior
- Chanel
- Paula's Choice
- The Ordinary
- La Roche-Posay
- CeraVe
- e.l.f. Cosmetics
- NYX Professional Makeup
- Glossier
- Rhode
Asked 22 Oct 2026
Which beauty brand would you recommend for a first-time buyer?
What are some popular beauty brands people love right now?
ChatGPT
- Rare Beauty
- Olaplex
- YSL Beauty
- First Aid Beauty
- Color Wow
- Philosophy
- Tatcha
- Nars
- Fenty Beauty
Asked 22 Oct 2026
Gemini
Asked 22 Oct 2026
The beauty brands named in more than one answer
Out of 6 answers on this page. A count of answers, not a ranking.
- Rare Beauty: named in 5 of 6
- Fenty Beauty: named in 3 of 6
- Rhode: named in 3 of 6
- The Ordinary: named in 3 of 6
- CeraVe: named in 2 of 6
- Charlotte Tilbury: named in 2 of 6
- e.l.f. Cosmetics: named in 2 of 6
- Glossier: named in 2 of 6
- La Roche-Posay: named in 2 of 6
- NARS: named in 2 of 6
Why the answers change
Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.
A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.
More on beauty brands
- Beauty brands on Instagram: who is being mentioned this week
- Every category we ask about