RoadmapWe are building this in the open. What should we add next?What should we build next?
Roadmap

What features do YOU want?

We are building this in the open. Tell us what would make it worth paying for and it goes straight to the person writing the code.

No account needed. One line is plenty.

Monitor Mentions
Free tool

Your competitors are the rest of your category.

Every account we track in an aisle on one page: followers, engagement and growth ranked against each other, and underneath it the posts mentioning any of them. 855 brands across 14 categories, free to read, no account.

Example: food and beverage brands →Trending mentions

Every category

How collection works →
Food and Beverage Brands on Instagram399 accounts · 207M followersBeauty Brands on Instagram122 accounts · 384M followersFashion Brands on Instagram106 accounts · 584M followersHome Brands on Instagram56 accounts · 19M followersSportswear Brands on Instagram44 accounts · 469M followersRetail Brands on Instagram28 accounts · 77.4M followersLuxury Brands on Instagram21 accounts · 458M followersAutomotive Brands on Instagram19 accounts · 279M followersSporting Goods Brands on Instagram13 accounts · 11M followersBaby and Kids Brands on Instagram12 accounts · 23.4M followersFitness Brands on Instagram11 accounts · 12.8M followersElectronics Brands on Instagram11 accounts · 45.3M followersMedia Brands on Instagram7 accounts · 2.2M followersPet Brands on Instagram6 accounts · 1.2M followers

FAQ

What happened to the head-to-head pages?

They are gone, and each one now lands on the category it belonged to. A page comparing two accounts answered a question about a rivalry you already had in mind. The category page answers the one people actually arrive with, and it covers every rival at once rather than the single one whose URL you happened to guess.

How is growth compared fairly?

Growth is a percentage change between each account's first and latest reading, so a fast-rising 2M account can beat a flat 200M one. An account we have read once shows no growth figure rather than a zero.

My brand is not in a category here.

A category needs at least three tracked accounts before it gets a page, so the thinnest aisles are absent rather than half-empty. Tell us the brand and we will add it.