The Ordinary
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Every mention we have caught, who posted it, what it was about, the follower history and where The Ordinary ranks in its category. Free.
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Trending in Beauty →How many Instagram followers does The Ordinary have?
Brand · Beauty · @theordinary
The Ordinary is DECIEM's clinical skincare line that upended the industry with single-ingredient formulas at pocket prices.
On Instagram, @theordinary reaches 3,075,625 followers. That makes it #31 of the 116 beauty brands we track, and #133 of 831 overall. The account has published 449 posts, roughly 6.9K followers for every post in the grid.
Frequently asked questions
Can I see The Ordinary's follower growth over time?
Follower history for @theordinary is available with a Monitor subscription ($49/year, or $79 once for lifetime access). Subscribing starts a weekly reading from that day forward and unlocks the trendline chart here. We do not estimate history we never saw.
What is The Ordinary's official Instagram handle?
The Ordinary's official Instagram account is @theordinary (instagram.com/theordinary).
Who are The Ordinary's closest competitors on Instagram?
Among beauty brands, the accounts closest to The Ordinary by audience size are Ahava (65.5K followers), Al Haramain (159K followers), Alpha-H (160K followers).
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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.