Rare Beauty
See what people are posting about Rare Beauty
Every mention we have caught, who posted it, what it was about, the follower history and where Rare Beauty ranks in its category. Free.
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Trending in Beauty →How many Instagram followers does Rare Beauty have?
Brand · Beauty · @rarebeauty
Rare Beauty is Selena Gomez's makeup brand, pairing viral liquid blushes with a mental-health mission.
On Instagram, @rarebeauty reaches 8,633,894 followers. That makes it #16 of the 116 beauty brands we track, and #71 of 831 overall. The account has published 12 posts, roughly 719K followers for every post in the grid.
Frequently asked questions
Can I see Rare Beauty's follower growth over time?
Yes — we have 3 daily readings for @rarebeauty, charted on this page.
What is Rare Beauty's official Instagram handle?
Rare Beauty's official Instagram account is @rarebeauty (instagram.com/rarebeauty).
Who are Rare Beauty's closest competitors on Instagram?
Among beauty brands, the accounts closest to Rare Beauty by audience size are Ahava (65.5K followers), Al Haramain (159K followers), Alpha-H (160K followers).
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Tell us what would make this page worth paying for, for Rare Beauty or any other brand. It goes straight to the person building it.
Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.