Beauty of Joseon
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Brand · Beauty · @beautyofjoseon_official
Beauty of Joseon is the Korean skincare brand that builds formulas around hanbang, the traditional herbal medicine of the Joseon dynasty, and one of the biggest K-beauty exports of the last five years.
On Instagram, @beautyofjoseon_official reaches 1,351,937 followers. That makes it #44 of the 116 beauty brands we track, and #215 of 831 overall. The account has published 12 posts, roughly 113K followers for every post in the grid.
Frequently asked questions
Can I see Beauty of Joseon's follower growth over time?
Yes — we have 2 daily readings for @beautyofjoseon_official, charted on this page.
What is Beauty of Joseon's official Instagram handle?
Beauty of Joseon's official Instagram account is @beautyofjoseon_official (instagram.com/beautyofjoseon_official).
Who are Beauty of Joseon's closest competitors on Instagram?
Among beauty brands, the accounts closest to Beauty of Joseon by audience size are Ahava (65.5K followers), Al Haramain (159K followers), Alpha-H (160K followers).
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Every figure on this page is read from Instagram via our data provider and stored with the date it was taken. Where a reading does not exist yet we show — rather than an estimate. Engagement rate is (average likes + comments) ÷ followers.