Instagram brand monitoring, priced by brands
Pick how many of your own brands to watch. Paid plans add competitors on the same daily clock, and more platforms the higher you go. One brand is free, weekly, on Instagram, for good.
Free
One brand of your own, checked weekly.
Free for good
1 brand · no competitors
- Weekly collection
- Keeps 30 days of history, from when monitoring starts
- Weekly email digest
- No card
Free account, no card
Starter
Your brand and two competitors, every day.
Billed monthly, cancel any time
1 brand + 2 competitors
- TikTok
- News
- Daily collection
- Keeps 90 days of history, from when monitoring starts
- Spike and mention alerts by email
Cancel any time
Growth
Three brands, campaigns and head-to-head.
Billed monthly, cancel any time
3 brands + 5 competitors each
- TikTok
- News
- Daily collection
- Keeps 90 days of history, from when monitoring starts
- Track up to 5 campaigns
- Head-to-head compare
- PNG and CSV export
Cancel any time
Agency
Ten client brands and a team.
Billed monthly, cancel any time
10 brands + 5 competitors each
- TikTok
- News
- YouTube Shorts, coming soon
- Daily collection
- Keeps a year of history, from when monitoring starts
- Track up to 5 campaigns
- 5 team members (coming soon)
Cancel any time
Compare the plans
| Feature | Free$0/mo | Starter$29/mo | Growth$79/mo | Agency$199/mo |
|---|---|---|---|---|
| Your brands | 1 | 1 | 3 | 10 |
| Competitors per brand | 2 | 5 | 5 | |
| Collection | Weekly | Daily | Daily | Daily |
| ||||
| ||||
| Coming soon | |||
| History kept, from when monitoring starts | 30 days | 90 days | 90 days | 1 year |
| Weekly email digest | ||||
| Spike and mention alerts by email | ||||
| Campaign tracking | Track up to 5 campaigns | Track up to 5 campaigns | ||
| Head-to-head compare | ||||
| PNG and CSV export | ||||
| Team members | 1 | 1 | 1 | 5 (coming soon) |
| Fair-use collection allowance |
Prices in US dollars, billed monthly. Need more than 10 brands? Write to us.
Pricing questions
What counts as a brand?
One Instagram account of your own, by its handle. If a company runs a US account and a UK account, that is two brands. Starter covers 1, Growth 3 and Agency 10. A brand you watch only to compare against is a competitor, not a brand.
What is a competitor here?
Any other Instagram account you want watched beside one of your brands, on the same clock and the same platforms. Starter includes 2 for its one brand; Growth and Agency include 5 for each brand, so Growth is 3 brands and up to 15 competitors. Free has none: it watches your one brand, weekly.
Which platforms does each plan cover?
Free is Instagram. Starter adds TikTok and news: Instagram, TikTok and news. Growth adds Reddit: Instagram, TikTok, news and Reddit. Agency covers the same and is where YouTube Shorts will go; we do not collect YouTube Shorts yet, so it is marked coming soon.
How much history do I get?
Your dashboard keeps what we collect from the day monitoring starts: 30 days on Free, 90 on Starter, 90 on Growth and a year on Agency. We do not backfill from before you started, so a year of history means a year after you begin.
What is campaign tracking?
Growth and Agency track up to 5 campaigns at once: your own, or any other brand's, such as a competitor's launch. You give a name, dates and up to five hashtags or phrases, and we search them on every platform your plan covers, then show the mentions we found before, during and after. Free and Starter do not include campaigns. A campaign that has ended or been archived stops counting toward the 5, and nothing is deleted.
What happens if I hit a limit?
Adding a brand, competitor or campaign past your plan's count is refused with the plan that would fit. Collection also has a fair-use allowance each month, bigger on bigger plans and set well above what a normal month uses. If an account reaches it, collection for that account pauses until the first of next month and the dashboard says so. Nothing is charged extra, ever.
Is there an API?
Yes, and it is separate from these four plans. Sign in, open the API dashboard and create a key: a new account gets 100 free API credits, then you buy a credit pack once (from $19) and each request spends one or two credits. No subscription, and credits never expire. Prices per endpoint are in the API docs.
Can I cancel any time?
Yes, from Plan & billing on your dashboard, in two clicks. You keep the plan to the end of the month you paid for and are not charged again. Nothing you collected is deleted.
Can I change plan later?
Yes, from the same page. Moving up applies at once and you pay the difference for the rest of the month. Moving down applies at once too, and the unused part of the month comes off your next bill. Brands past the smaller plan's limit are paused, not deleted.
Do I have to pay to see anything?
No. Every one of the 1035 brands we track has a public page with followers, engagement and comparisons, no account needed. A plan is what puts your brands and competitors on a daily clock, live for you rather than 14 days behind.
I bought Monitor All Brands at $49. What happens to it?
It carries on as Growth, at the $49 you pay now, with up to 10 brands. You do not need to do anything.
Without a plan, every brand page stays free to read: followers, engagement, category benchmarks and comparisons, no account needed. How the data is collected