Instagram monitoring, without the enterprise price tag
Most listening tools monitor everything. The web, news, forums, six social networks, and price accordingly. We monitor Instagram, and only Instagram. That is why the data is sharper and the price is $49/year per brand (or $79 once for lifetime).
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Why only Instagram?
Focus makes the data better
A tool that monitors twenty platforms has to flatten them into shared metrics. Because we only do Instagram, we can benchmark engagement against the median for a brand's actual category, rank it against real peers, and put any two accounts head to head.
Focus makes it affordable
Enterprise listening suites carry the cost of crawling the whole internet. We do not, so a brand costs $49/year per brand (or $79 once for lifetime) rather than a quote and an annual contract.
The research stays public
Every brand we track has a free page anyone can read, link to, or cite. Subscriptions add daily follower snapshots and mention alerts on top.