Brandwatch vs Monitor Mentions
Brandwatch is one of the original enterprise social listening suites, built for large brands and agencies that need consumer intelligence across the entire web. Monitor Mentions shows who is posting about a consumer brand on Instagram, TikTok and Reddit, and how that compares with its competitors.
Still choosing? The brand mention tools buyer's guide sets the main tools side by side.
Brandwatch
- Category
- Enterprise social listening
- Coverage
- Web, news, forums, X, Reddit, Instagram, TikTok and more
- Pricing
- Enterprise, quote only
- Best for
- You are a large brand or agency with a dedicated insights team, a five-figure budget, and a need to monitor every channel at once.
Monitor Mentions
- Category
- Brand mention monitoring with competitor benchmarking
- Coverage
- Instagram for every brand we monitor, by hashtag, tagged tab and name. On paid plans, TikTok and news from Starter and Reddit from Growth, daily, for your brands and their competitors.
- Pricing
- Published on our pricing page, no sales call
- Best for
- You care about Instagram specifically, want to check a number in ten seconds, and would rather not sit through a demo call to find out what it costs.
Where Brandwatch is the better choice
Genuinely broad coverage and deep historical archives across dozens of sources, with sentiment analysis, audience segmentation, and the governance features large organisations need.
If that describes your situation, buy Brandwatch. We are not trying to be a broader tool than we are.
Where Monitor Mentions fits better
- Instagram only, so every metric and page is built for one platform instead of averaged across twenty
- Self-serve pricing published on the site. No sales call, no annual contract
- Public stats pages you can open and read without logging in
- 1035 consumer brands already tracked, each with a free public page
Brandwatch vs Monitor Mentions: questions
Is Monitor Mentions a Brandwatch alternative?
For some jobs. Brandwatch covers Web, news, forums, X, Reddit, Instagram, TikTok and more. Monitor Mentions covers brand mentions on Instagram, with TikTok and news from Starter and Reddit from Growth, and measures you against your competitors. If your customers post about you on Instagram and TikTok, we go deeper there; if you need the channels Brandwatch covers and we do not, Brandwatch is the better tool.
How much does Brandwatch cost?
Brandwatch sits in the "enterprise, quote only" range. Check their pricing page for current figures, as they change.
How much does Monitor Mentions cost compared to Brandwatch?
Our prices are published on the pricing page, priced by the brands you monitor rather than by keywords or a monthly mention allowance, with no sales call.
When should I choose Brandwatch instead?
You are a large brand or agency with a dedicated insights team, a five-figure budget, and a need to monitor every channel at once.
What does Monitor Mentions track?
Who is posting about a brand: public Instagram posts by other accounts that name it, including the ones that never tag it, the creators behind them, and the same numbers for its competitors. 1035 consumer brands already have a public page, with follower counts and engagement read from their profiles.
Other comparisons
View all →Comparison written 2026-08-15 and revised 2026-11-01. Product features and pricing change, so check Brandwatch's own site for their current details.