Automotive · brand assets

BMW brand colours

What colours does BMW use?

BMW leads on cobalt #0666AC. The full set is white, black and cobalt: #FDFEFE, #010102, #0666AC. Every code below is the brand's own published colour, not copied from a listicle.

The BMW colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

white

RGB: 253, 254, 254
HSL: 180°, 33%, 99%
Text on it: black · 18.67:1
Role: primary

black

RGB: 1, 1, 2
HSL: 240°, 33%, 1%
Text on it: white · 20.86:1
Role: supporting

cobaltprimary

RGB: 6, 102, 172
HSL: 205°, 93%, 35%
Text on it: white · 5.99:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --bmw-1: #fdfefe;
  --bmw-2: #010102;
  --bmw-3: #0666ac;
}

Tailwind

theme: {
  extend: {
    colors: {
      'bmw-1': '#fdfefe',
      'bmw-2': '#010102',
      'bmw-3': '#0666ac',
    },
  },
}

Where these came from

These are BMW's published colours, as recorded for bmw.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 22 September 2026.

Questions

What are BMW's brand colours?

white, black and cobalt, #FDFEFE, #010102, #0666AC. The one to reach for first is cobalt #0666AC.

Where do these hex codes come from?

BMW's own published brand palette, as recorded for bmw.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this BMW's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using BMW's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

BMW logo →Who is mentioning BMW