Automotive Brands on Instagram: Followers, Engagement and Mentions
Every automotive brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about automotive brands
Public posts mentioning any of the 19 automotive brands we track, most recent first
Nissan is going to pass Toyota? #nissan #toyota
| Know You Canβt Name This Car π₯ π #viral #carsofinstagram #porsche #wec
Letβs go for a Ride π #essenzascv12 #lamborghini
Two wheels down⦠#harleydavidson #biker #bikerlifestyle
If you could only drive one, which would you pick? #ferrari #carsofinstagram #supercar #ketchupandmustard #collection
The future is golden with the Tesla Cybercab #fyp #viral #tesla #cybercab
This is the most reliable BMW?π #bmw #bmw330i #330i #carsoftiktok #cars. @bmw
The secret is finally out. #Porsche #NewCar #TheBogradExperience #BOOMβ
One of the most diversified species of drivers βοΈ #toyota
The 2026 Tesla Model Y L is Costco Approved @costco | @teslamotors #tesla #teslamodelyl #modelyl #costcorun #costco
Lambo passes every test. π₯ #lamborghini #camperghini #overlanding #usa #american
I like the comfy seats! #porsche #911
4 reasons to buy the NEW 2027 Volvo XC60! πΈπͺ #volvo #xc60 #volvoxc60 #volvocars #volvolove
Tesla FSD handles construction zone in the mountains. #fyp #viral #tesla #fsd
After so long itβs finally in my hands #tesla #teslamodel3
Frequently asked questions
What is a good Instagram engagement rate for automotive brands?
The median across the 7 automotive brands we have measured is 0.31%, with the middle half falling between 0.18% and 0.43%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for automotive.
Which automotive brand has the most Instagram followers?
BMW, of the 19 automotive brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which automotive brands are growing fastest on Instagram?
Land Rover has the steepest follower growth of the automotive brands we measure, at 7.2% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do automotive brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.