Luxury Brands on Instagram: Followers, Engagement and Mentions
Every luxury brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside luxury
What is being said about luxury brands
Public posts mentioning any of the 21 luxury brands we track, most recent first
We’re on this adventure together! @tiffanyandco • #tiffanyandco #tiffanyjewelry #tiffanyblue #tiffanyhighjewelry #tiffanyemployee
@jacquemus head to toe #jacquemus #fashiongirl
The art of skincare, by Dior. 🤍 #Dior @atelierdebbieco
#louisvuitton men’s runway show..
A work of art 🤯 @louisvuitton #newyork #travel #nyc #louisvuitton #usatravel
Not your average shopping day during NYFW😉 #fendi #luxurylifestyle #newyorkfashionweek #fendibaguette #designer
Thems the rules. We just follow them 👜 #birkin #hermes #hermès #minikelly
october 3rd, pre made - - - - - - - #fashion #balenciaga #flaire
John breaks down several eras of the Rolex GMT #rolex #watches #business #entrepeneur
monochrome or color?🤔 #ysl #saintlaurent #monochrome #agelessfashion
Major Rolex Release 👀🚨 #Rolex #CrazyRichWatches #MakeAFace
$1,500 for a single paper clip. Crafted from solid sterling silver, this oversized Tiffany and Co. paper clip is designed to function as a luxury money clip or
FENDI has unveiled a new campaign for My Peekaboo, the latest expression of the House’s iconic Peekaboo bag, starring Monica Bellucci, with separate films starr
already planning for my demise 😵 #dior #jonathananderson
Let’s unbox my fragile PR from @chanelofficial !! #pr #chanel #unboxing #fail #nyfw
Frequently asked questions
What is a good Instagram engagement rate for luxury brands?
The median across the 6 luxury brands we have measured is 0.17%, with the middle half falling between 0.1% and 0.72%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for luxury.
Which luxury brand has the most Instagram followers?
Chanel, of the 21 luxury brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which luxury brands are growing fastest on Instagram?
Gentle Monster has the steepest follower growth of the luxury brands we measure, at 0.2% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do luxury brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.