Retail Brands on Instagram: Followers, Engagement and Mentions
Every retail brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside retail
What is being said about retail brands
Public posts mentioning any of the 28 retail brands we track, most recent first
Make it make sense @target #target #targetcircle #deals #fyp #shopping
Packing and assembling an Etsy order! Go visit my etsy! #etsy #viral #reels #banana #smallbusiness
How to combine orders on eBay👌🏼 #ebay #ebayseller #shipping
Spooky season ready 🐾 #chewy #spookyseason #Chicago #dogsofinstagram #puppies
this is soooo satisfying #sephora #barcelona
🤦🏻♀️ #cotondetulearsofinstagram #cute #puppies #dogsofinstagram #chewy
#ebay sales over the past couple of days. Please visit my store at https://ebay.io/m/NRlI0a #lego #topps #p2020 #atari2600
Come to @hobbylobby with me 🫶🏼 #hobbylobby #shopping #shoppingvlog #fyp #falldecor
#ad #wayfairpartner @wayfair #wayfair Wayfair’s fall sale is going on now - here are some of my favorite affordable home finds to grab at even lower prices! C
Spooky cute Walmart 🛒🎃✨👻 #prichoswalmart #halloween #spooky #spookyvibes #walmart
$200 @costco haul! 🍎🥒🥝🥦🍌 #costcofinds #costco #costcotiktok #highprotein #fiber @sunsetgrown @zesprikiwifruit @earthboundfarm @driscollsberry @pb2foods
Found the perfect shade match that’s literally my skin @sephora #sephora
We finally did it! #ultabeauty #paulreactss #perfume
#Walmart #Grocery #Shopping #Groceries #GroceryShopping #Meals #Family
#ad #targetpartner @target @tresemme #tresemme #target #targetstyle @shop.ltk liketkit https://liketk.it/6nDZ0
Frequently asked questions
What is a good Instagram engagement rate for retail brands?
The median across the 3 retail brands we have measured is 0.13%, with the middle half falling between 0.02% and 1%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for retail.
Which retail brand has the most Instagram followers?
Sephora, of the 28 retail brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which retail brands are growing fastest on Instagram?
Olive Young has the steepest follower growth of the retail brands we measure, at 1.4% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do retail brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.