Fashion Brands on Instagram: Followers, Engagement and Mentions
Every fashion brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside fashion
What is being said about fashion brands
Public posts mentioning any of the 106 fashion brands we track, most recent first
@zara sale haul (womens section) #zara #haul #salé #womens #unboxing
ready for fall 🤎 #aritzia #tryonhaul #falloutfits
Every bad decision needs an accomplice 🫶🏼 #aritzia #aritziastyle
✨Miami, meet @bershka! 🌴🖤 #Bershka #MiamiFashion #MiamiEvents #MiloJ #Aventura
#quince #xvdress #fyp #quinceaños #quincedress
H&M&YOU&I at LFW showcased fashion through performance! @hm #hm #ad
@reformation haul 🫶🤍 Also can you believe I’m wearing jeans? 😩🤣🫶😍 #nycinfluencer #nycblogger #reformation
Last night with @hm #HM #HMxMENA #ad
#VSPartner 🪽 let’s make sleepwear partywear! @victoriassecret @vspink #victoriassecret #victoriassecretfashionshow
@bershka 3/4 sleeve tops #bershka #bershkanewin #lacetop #basics
Anzeige | always having fun with @hm #hm
The first FARM Rio OUTLET in the United States opens on Long Island, at @belmontparkvillage 🦜☀️✨ OMG. This store was everything and SUCH good prices. @farmri
Come shopping with me at Retail 101 :) #shoppingvlog #anthropologie #furnitureshopping #discountstore #warehousesale
london fashion week with @hm #hm #ad
#tiktok #viral #viralvideos #shein
Frequently asked questions
What is a good Instagram engagement rate for fashion brands?
The median across the 8 fashion brands we have measured is 0.2%, with the middle half falling between 0.02% and 0.3%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for fashion.
Which fashion brand has the most Instagram followers?
Victoria's Secret, of the 106 fashion brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which fashion brands are growing fastest on Instagram?
Desigual has the steepest follower growth of the fashion brands we measure, at 5.9% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do fashion brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.