Baby and Kids Brands on Instagram: Followers, Engagement and Mentions
Every baby and kids brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about baby and kids brands
Public posts mentioning any of the 12 baby and kids brands we track, most recent first
Calling all Barbie girls!🩰🩷 #barbie #barbiemovies #barbieinthenutcracker #timcurry
Full DIY tutorial now on my YouTube channel. LINK IN BIO. #barbie #miniature #dollhouse #dolls #diy
For $31 this was a FAIL to me #barbiesoccerball #barbie #toyreview #christmas2026
LOOK at all the STOKKE high chair fashion options 😩😩😩 Neutral, colourful, classic or bold, we can almost guarantee you’ll find one that fits perfectly into
From workouts to playtime, I’m learning to slow down, be present, and enjoy these little moments while they last. 🥹 Our @lovevery Play Gym + Play Kit have quic
There’s something so special about watching your little one learn through play. 🥹🤍 We’ve been loving The Storyteller Play Kit from @lovevery , designed speci
How is my baby 4 months old?? There is nothing better than watching her learn and hit new milestones. We love the @Lovevery play kits! This one is the 3-4 month
MEGA lost Pokémon, but there’s still plenty of good over there! … #lego #megablocks #legocommunity #legoinstagram #legogram
LEGO revealed their first Yu-Gi-Oh! set today! #lego #yugioh #legoyugioh #toys #legos
Three kids, three seats at the table… and a whole lot of mealtime chaos 😂🍽️ What I love about the Stokke Tripp Trapp is that it’s designed to grow with them;
Who remembers this ad? 🤧🩷 #barbie #website #nostalgia
The new ministry of magic collectors set is here @lego #lego #legoharrypotter
Making LEGO BMO from Adventure Time!!! #lego #adventuretime
The UNO Challenge Game was fun! 🤪 #uno #challenge #couple #marriagehumor #funny
The Lovevery Persister Play Kit 🤍 Before @lovevery.au vs. after using this activity every day... A little daily play, a lot more focus, curiosity and determi
Frequently asked questions
What is a good Instagram engagement rate for baby and kids brands?
The median across the 3 baby and kids brands we have measured is 0.62%, with the middle half falling between 0.13% and 1.02%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for baby and kids.
Which baby and kids brand has the most Instagram followers?
Lego, of the 12 baby and kids brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which baby and kids brands are growing fastest on Instagram?
Lalo has the steepest follower growth of the baby and kids brands we measure, at 0.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do baby and kids brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.