Sportswear Brands on Instagram: Followers, Engagement and Mentions
Every sportswear brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside sportswear
What is being said about sportswear brands
Public posts mentioning any of the 44 sportswear brands we track, most recent first
Going Full Hybrid with the Adizero Dropset Pro 🩷🖤🤍 #Adidas #TheBonoans #Hybrid
Converse faces backlash over controversial advertising #converse
plot twist: i’m finally a LSKD creator 🥹🏋🏻♀️✨ blessings on blessings ✨ LINK on my bio to check out my items. #LSKD #LSKDcreator
Converse in trouble! #converse
#converse
building an outfit with @reebok classic shoes perfect start to kick off the summer-fall transition ⭐️🕊️🫧 #ReebokPartner #Ad #ootd #reebok #nyc
Best workout gear in the game‼️ @fableticsmen #fableticsmenpromoter #fableticspartner #fabletics
City romance, effortless style and Arizona Suede Leather 🖤 —----------------------------------------------- #BirkenstockMaroc #Birkenstock
#converse
How adorable are these Fabletics active wear sets at Costco! They come in 3 colors and are perfect for fall😍 #costco #fabletics #activewear #fall #athleticwear
Cool girl shoe edition with #ASICS 🫶 #officelovesasics
DR.MARTENS X RICK OWENS Launch 9/18 11AM PST Video credit Owenscorp
Ready to run in the new Cloudsurfer 3s! #onrunning #oncloud #runningshoes #running #runnergirl
@aloyoga Pilates class in NYC #aloyoga #pilates #nyc
@alphalete drop 5 early access on the app is live! Code KATHRYN saves 10%! Top picks are the elevate bra and pump leggings/shorts! 🩵 #alphalete #drop5 #alpha
Frequently asked questions
What is a good Instagram engagement rate for sportswear brands?
The median across the 10 sportswear brands we have measured is 0.13%, with the middle half falling between 0.07% and 0.42%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for sportswear.
Which sportswear brand has the most Instagram followers?
Nike, of the 44 sportswear brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which sportswear brands are growing fastest on Instagram?
Comet has the steepest follower growth of the sportswear brands we measure, at 6% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do sportswear brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.