Food and Beverage Brands on Instagram: Followers, Engagement and Mentions
Every food and beverage brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside food and beverage
What is being said about food and beverage brands
Public posts mentioning any of the 399 food and beverage brands we track, most recent first
New @oreo flavors mukbang setup🍪 #oreo #newflavor #mukbang #asmr #eating
I tried BTS Oreos #bts #oreo #snacks
Dear @mountaindew thank you #reels #fyp #mountaindew #Message #trending @dr_dew1998
OMG!!! 😱 Burger King has cheesey bread 🧀 🥖 #foodie #cheeseybread #burgerking #explore @burgerking
@shakeshack NEW MENU items ASMR addition 🤫🔥 #shakeshack #asmreating #eatingshow #mukbangasmr #foodreels
trying the Krispy Kreme too good to go bag @krispykreme #krispykreme #donuts #toogoodtogo #toogoodtogoapp #toogoodtogobag
WingsStop’s NEWW Flavors Review #wingstop #newmenu #foodreview #mukbang #explorepage
New Vertuo Up from @nespresso ☕️
Autumn, poured a little differently. 🍂 Smooth Alpro Oat Milk meets rich, nutty pecan in our seasonal favourites. Available for a limited time. الخريف هالمرة ب
Wielding the Caffeine Sword, Unleashing pure energy... - - - #Whitemonster #energydrink #monster #monsterenergy
My Starbucks order trend 🎃 Fall season 🍁 #starbuckssecretmenu #starbucks #starbucksbarista #secretmenu #starbuckssecretmenupro
What if Mountain Dew tasted like pumpkin spice? #reels #fyp #mountaindew #pumpkinspice #review @dr_dew1998 @mountaindew
@shakeshack NEW MENU items 🍔🤯🔥 #shakeshack #fastfood #asmreating #eatingshow #foodreels
Woke up and went to @innout pop-up in Bangkok 🍔🌴 Surprise one day pop-up @sarnies.bkk 18/09 at The Corner House, Talat noi 11am - 3pm #innout #bangkokeat
Today I tried the new Cinnamon Roll Latte at Caffè Nero… and honestly, it feels like someone created it just for me 🤎 Oat milk, little notes of cinnamon, and
Frequently asked questions
What is a good Instagram engagement rate for food and beverage brands?
The median across the 15 food and beverage brands we have measured is 0.94%, with the middle half falling between 0.17% and 1.51%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for food and beverage.
Which food and beverage brand has the most Instagram followers?
Red Bull, of the 399 food and beverage brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which food and beverage brands are growing fastest on Instagram?
Caffè Nero has the steepest follower growth of the food and beverage brands we measure, at 3.8% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do food and beverage brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.