Home Brands on Instagram: Followers, Engagement and Mentions
Every home brand account we track, followers, engagement, and growth, ranked. Real figures only.
Inside home
What is being said about home brands
Public posts mentioning any of the 56 home brands we track, most recent first
Obsessed with this shaker bottle! 🌷✨ #tumbler #stanley #shakerbottle #gym #creatine Stanley 1913
Cooking with my new @caraway_home sauté pan and I’m obsessed!! Non-toxic, non-stick & perfect for dishes like this👩🏻🍳 Use code ANTONETA to get 10% off yours
This is how you appeal to your audience’s pain points through experiential marketing 💧💧 @stanley1913_europe The brand’s latest pop-up, “Stanley Street”, cen
Caraway for Christmas? 🎁 Two ceramic nonstick baking sheets, two sizes, and these are SO nice. #caraway #bakingsheets #bakeware #cookiesheet #giftideasforher
By to buy #viral #stanley1913 #stanley
OK, I don’t work for the brand and I’m not a pan expert so only take my advice for what it’s worth and I take no responsibility if you ruin your pans! Ha. But t
#TLPartner girl math: less dry cleaning bills = more sweater shopping 🤎☁️✨ Safely cleaning my sweaters and cardigans collection at home with the Wool & Cashme
Comment PAN for the product link! The loaf pan too pretty to put away. Caraway just hit the shop 10 gorgeous colours, non-toxic slick ceramic, everything slid
Comment PAN for the product link! If you bake from scratch, your loaf pan matters. Caraway is naturally slick non-toxic ceramic no forever chemicals, the loaf
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I’ve been putting off cleaning out my pots & pans for MONTHS 😂 and I finally got around to it… and WOW. Idk why I waited so long! 🙌🏼 I finally got around to
The hidden gem of Le Creuset: the Everyday Pan. A cross between the Braiser and Dutch Oven, with a black enamelled interior that makes maintenance even easier a
Comment LINK for the link! Caraway cookware is so worth the investment 🥹 #cookware #potsandpans #caraway #carawaycookware
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Frequently asked questions
What is a good Instagram engagement rate for home brands?
The median across the 3 home brands we have measured is 0.61%, with the middle half falling between 0.19% and 0.8%. Anything above the median is doing better than half the category. Engagement rates are not comparable across categories, so a figure that looks weak next to a beauty brand can be strong for home.
Which home brand has the most Instagram followers?
Yeti, of the 56 home brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which home brands are growing fastest on Instagram?
Made In has the steepest follower growth of the home brands we measure, at 1% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do home brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.