Brand24 vs Monitor Mentions: pricing and features
Brand24 is a long-running media monitoring tool. You give it keywords and it collects every mention it can find across social networks and the open web, with AI sentiment, reach and influencer analysis on top. Monitor Mentions shows who is posting about a consumer brand on Instagram, TikTok and Reddit, and how that compares with its competitors.
Still choosing? The brand mention tools buyer's guide sets the main tools side by side.
Brand24
- Category
- Media monitoring
- Coverage
- Instagram, TikTok, Reddit, X, Facebook, YouTube, news, blogs, podcasts, newsletters and reviews
- Pricing
- $199 to $699 a month on its listed plans (November 2026)
- Best for
- You need one dashboard for every channel, press and podcasts included, with sentiment and reach reports to hand to a client or a boss.
Monitor Mentions
- Category
- Brand mention monitoring with competitor benchmarking
- Coverage
- Instagram for every brand we monitor, by hashtag, tagged tab and name. On paid plans, TikTok and news from Starter and Reddit from Growth, daily, for your brands and their competitors.
- Pricing
- Published on our pricing page, no sales call
- Best for
- Your customers post on Instagram and TikTok, and you want to see who is posting about you, which creators, and how that compares with your competitors week to week.
Brand24 pricing
Read off Brand24's own pricing page in November 2026. Prices change, so check theirs before you buy.
| Plan | Price | What it includes |
|---|---|---|
| Individual | $249 a month, or $199 billed annually | 3 keywords, 2,000 mentions a month, updates every 12 hours |
| Team | $349 a month, or $299 billed annually | 7 keywords, 10,000 mentions |
| Pro | $499 a month, or $399 billed annually | 12 keywords, 40,000 mentions, real-time updates |
| Business | $699 a month, or $599 billed annually | 25 keywords, 100,000 mentions |
| Enterprise | From $1,499 a month, billed annually | Custom limits |
14-day free trial. Mentions past a plan's monthly limit are charged as overage.
Where Brand24 is the better choice
Breadth. Brand24 lists sixteen source types, from Instagram and TikTok to podcasts, newsletters and review sites, and its higher plans update in real time with sentiment, topic and event detection. If you need one feed for everywhere your name appears, it covers more ground than we do.
If that describes your situation, buy Brand24. We are not trying to be a broader tool than we are.
Where Monitor Mentions fits better
- Every competitor in your category measured the same way, so a week of mentions has something to be compared with
- The posts that never tag the account, found through the brand's hashtags, tagged tab and name
- Priced by the brands you watch, not by keywords or a monthly mention allowance
- 1035 consumer brands already tracked, each with a free public page
Brand24 vs Monitor Mentions: questions
Is Monitor Mentions a Brand24 alternative?
For some jobs. Brand24 covers Instagram, TikTok, Reddit, X, Facebook, YouTube, news, blogs, podcasts, newsletters and reviews. Monitor Mentions covers brand mentions on Instagram, with TikTok and news from Starter and Reddit from Growth, and measures you against your competitors. If your customers post about you on Instagram and TikTok, we go deeper there; if you need the channels Brand24 covers and we do not, Brand24 is the better tool.
How much does Brand24 cost?
Brand24 costs $199 to $699 a month on its listed plans, read off its own pricing page in November 2026. 14-day free trial. Mentions past a plan's monthly limit are charged as overage. Prices change, so check https://brand24.com/prices/ before you buy.
How much does Monitor Mentions cost compared to Brand24?
Our prices are published on the pricing page, priced by the brands you monitor rather than by keywords or a monthly mention allowance, with no sales call.
When should I choose Brand24 instead?
You need one dashboard for every channel, press and podcasts included, with sentiment and reach reports to hand to a client or a boss.
What does Monitor Mentions track?
Who is posting about a brand: public Instagram posts by other accounts that name it, including the ones that never tag it, the creators behind them, and the same numbers for its competitors. 1035 consumer brands already have a public page, with follower counts and engagement read from their profiles.
Other comparisons
View all →Brand24's plans and features were read from its own site in November 2026. Product features and pricing change, so check Brand24's own site for their current details.