Guides

Guides and free tools

Guides for brand, marketing and agency teams, and the free Instagram tools built on the brands we track. For news and data stories, see the blog.

Guides

Brand mentions guideWhat they are, why teams track them, and how to do it.AI brand mentionsWhat ChatGPT and Gemini say when shoppers ask about your aisle.Brand mention toolsHow to choose a monitoring tool, and what to ask before you pay.Instagram mentionsFind the posts that name your brand, tagged or not.

Free Instagram tools

Instagram analyticsEngagement, follower growth and posting activity per brand.Instagram trackerDaily follower readings, biggest gainers and decliners.Instagram trendsThe brands and categories gaining followers fastest.Follower trackerFollower counts and daily history for the brands we track.Competitor analysisEvery brand in a category, ranked on followers and engagement.Brand hashtag trackerPost counts and the creators posting, per brand hashtag.Brand health checkThe measures that predict demand, and a live check.

More to read

How it worksWhat we collect, how often, and what you get told.For brandsWhat a brand team gets from Monitor Mentions.FMCG playbook (PDF)A seven-page field guide to Instagram monitoring.GlossaryEvery metric used on this site, defined.Terms comparedCPG vs FMCG, reach vs impressions, and more.Meiste Follower auf InstagramDie Marken mit den meisten Followern, auf Deutsch.