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Food and Beverage · brand assets

National Foods brand colours

What colours does National Foods use?

National Foods leads on red #B6202C, which covers 45.3% of the mark. The full set is red, crimson, white, orange and teal: #B6202C, #831721, #E30615, #FDFDFD, #F26524, #42AA94. Every code below was read from the logo file itself, not copied from another list.

The National Foods colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

45.3%Aa

redlargest

RGB
182, 32, 44
HSL
355°, 70%, 42%
Text on it
white · 6.5:1
Share of mark
45.3%
15.4%Aa

crimson

RGB
131, 23, 33
HSL
354°, 70%, 30%
Text on it
white · 9.95:1
Share of mark
15.4%
6%Aa

red

RGB
227, 6, 21
HSL
356°, 95%, 46%
Text on it
white · 4.88:1
Share of mark
6%
3.2%Aa

white

RGB
253, 253, 253
HSL
0°, 0%, 99%
Text on it
black · 18.54:1
Share of mark
3.2%
7.9%Aa

orange

RGB
242, 101, 36
HSL
19°, 89%, 55%
Text on it
black · 5.98:1
Share of mark
7.9%
4%Aa

teal

RGB
66, 170, 148
HSL
167°, 44%, 46%
Text on it
black · 6.65:1
Share of mark
4%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --national-foods-1: #b6202c;
  --national-foods-2: #831721;
  --national-foods-3: #e30615;
  --national-foods-4: #fdfdfd;
  --national-foods-5: #f26524;
  --national-foods-6: #42aa94;
}

Tailwind

theme: {
  extend: {
    colors: {
      'national-foods-1': '#b6202c',
      'national-foods-2': '#831721',
      'national-foods-3': '#e30615',
      'national-foods-4': '#fdfdfd',
      'national-foods-5': '#f26524',
      'national-foods-6': '#42aa94',
    },
  },
}

How these were measured

We fetch the National Foods logo from nfoods.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour National Foods uses on packaging or on their site but not in their mark will not appear here.

Read 5 October 2026.

Questions

What are National Foods's brand colours?

red, crimson, white, orange and teal, #B6202C, #831721, #E30615, #FDFDFD, #F26524, #42AA94. The one to reach for first is red #B6202C.

Where do these hex codes come from?

The National Foods logo itself, fetched from nfoods.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this National Foods's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using National Foods's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.