Which beauty store brands do ChatGPT and Gemini recommend?
We asked both assistants three questions a shopper would ask about beauty store brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 5 Nov 2026. Brands we track link to their pages.
What are the best beauty store brands?
Gemini
- Sephora Collection
- Ulta Beauty Collection
- No7
- Trader Joe's
- e.l.f. Cosmetics
- NYX Professional Makeup
- Milani
- The Ordinary
Asked 5 Nov 2026
Which beauty store brand would you recommend trying first?
Gemini
- Sephora Collection
- Ulta Beauty Collection
- No7
Asked 5 Nov 2026
What are some popular beauty store brands people love right now?
ChatGPT
- Rare Beauty
- Sol de Janeiro
- Fenty Beauty
- Charlotte Tilbury
- Drunk Elephant
- Glossier
- Olaplex
- Saie
- Tower 28 Beauty
- KAYALI
Asked 5 Nov 2026
Gemini
- Rare Beauty
- Rhode
- Charlotte Tilbury
- Fenty Beauty
- Sol de Janeiro
- Summer Fridays
- Tower 28
- e.l.f. Cosmetics
- The Ordinary
Asked 5 Nov 2026
The beauty store brands named in more than one answer
Out of 6 answers on this page. A count of answers, not a ranking.
- Charlotte Tilbury: named in 2 of 6
- e.l.f. Cosmetics: named in 2 of 6
- Fenty Beauty: named in 2 of 6
- No7: named in 2 of 6
- Rare Beauty: named in 2 of 6
- Sephora: named in 2 of 6
- Sephora Collection: named in 2 of 6
- Sol de Janeiro: named in 2 of 6
- The Ordinary: named in 2 of 6
- Ulta Beauty: named in 2 of 6
Why the answers change
Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.
A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.