Which footwear brands do ChatGPT and Gemini recommend?

We asked both assistants three questions a shopper would ask about footwear brands, with web search on, and wrote down every brand they named in the order they named it. Last asked 30 Oct 2026. Brands we track link to their pages.

What are the best footwear brands?

ChatGPT

  1. Nike
  2. Adidas
  3. New Balance
  4. Brooks
  5. ASICS
  6. HOKA
  7. Salomon
  8. Clarks
  9. Timberland
  10. Veja

Asked 29 Oct 2026

Gemini

  1. Nike
  2. Adidas
  3. ASICS
  4. Brooks
  5. Hoka
  6. On
  7. Saucony
  8. New Balance
  9. Converse
  10. Vans
  11. Puma
  12. Veja
  13. Salomon
  14. Merrell
  15. Danner
  16. Blundstone
  17. Red Wing Heritage
  18. Dr. Martens
  19. Timberland
  20. Birkenstock
  21. Clarks
  22. Allbirds
  23. Skechers
  24. Crocs
  25. Allen Edmonds
  26. Crockett & Jones
  27. Carmina

Asked 29 Oct 2026

Which footwear brand would you recommend for a first-time buyer?

ChatGPT

  1. Nike
  2. Adidas
  3. New Balance
  4. ASICS

Asked 30 Oct 2026

Gemini

  1. New Balance
  2. Adidas
  3. Nike
  4. Clarks
  5. Birkenstock

Asked 30 Oct 2026

What are some popular footwear brands people love right now?

The footwear brands named in more than one answer

Out of 6 answers on this page. A count of answers, not a ranking.

Why the answers change

Ask an assistant the same question twice and the list moves. It changes between runs, between people, and with whatever the assistant found when it searched that day. These are the answers we got on the dates shown, asked with no account history and no location. We ask again every month with the same wording, so the next set can be compared with this one.

A brand missing from these lists is not a verdict on the brand. It means a shopper asking this question on this day would not have heard of it from the assistant.

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