80.9%Aa
whitelargest
- RGB
- 255, 255, 255
- HSL
- 0°, 0%, 100%
- Text on it
- black · 18.86:1
- Share of mark
- 80.9%
Food and Beverage · brand assets
Activia brand colours
What colours does Activia use?
Activia leads on white #FFFFFF, which covers 80.9% of the mark. The full set is white, black, silver and grey: #FFFFFF, #010100, #C5C3C5, #9A999A. Every code below was read from the logo file itself, not copied from another list.
The Activia colour palette
Ordered by how much of the logo each one covers. Tap a code to copy it.
7.5%Aa
black
- RGB
- 1, 1, 0
- HSL
- 60°, 100%, 0%
- Text on it
- white · 20.88:1
- Share of mark
- 7.5%
8.4%Aa
silver
- RGB
- 197, 195, 197
- HSL
- 300°, 2%, 77%
- Text on it
- black · 10.77:1
- Share of mark
- 8.4%
1.7%Aa
grey
- RGB
- 154, 153, 154
- HSL
- 300°, 0%, 60%
- Text on it
- black · 6.64:1
- Share of mark
- 1.7%
Ready to paste
The same codes as custom properties and as a Tailwind theme extension.
CSS
:root {
--activia-1: #ffffff;
--activia-2: #010100;
--activia-3: #c5c3c5;
--activia-4: #9a999a;
}Tailwind
theme: {
extend: {
colors: {
'activia-1': '#ffffff',
'activia-2': '#010100',
'activia-3': '#c5c3c5',
'activia-4': '#9a999a',
},
},
}How these were measured
We fetch the Activia logo from activia.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.
Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.
The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Activia uses on packaging or on their site but not in their mark will not appear here.
Read 2 September 2026.
Questions
What are Activia's brand colours?
white, black, silver and grey, #FFFFFF, #010100, #C5C3C5, #9A999A. The one to reach for first is white #FFFFFF.
Where do these hex codes come from?
The Activia logo itself, fetched from activia.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.
Is this Activia's official palette?
It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.
Can I use these colours?
A hex code is not protected. Using Activia's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.