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Food and Beverage · brand assets

Alexander Brewery brand colours

What colours does Alexander Brewery use?

Alexander Brewery leads on gold #DDAC26, which covers 28.5% of the mark. The full set is black, white, gold and deep chocolate: #232122, #FFFEFF, #DDAC26, #332303, #CCAA43. Every code below was read from the logo file itself, not copied from another list.

The Alexander Brewery colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

40.2%Aa

blacklargest

RGB
35, 33, 34
HSL
330°, 3%, 13%
Text on it
white · 16:1
Share of mark
40.2%
23%Aa

white

RGB
255, 254, 255
HSL
300°, 100%, 100%
Text on it
black · 18.75:1
Share of mark
23%
28.5%Aa

goldprimary

RGB
221, 172, 38
HSL
44°, 73%, 51%
Text on it
black · 8.98:1
Share of mark
28.5%
1.8%Aa

deep chocolate

RGB
51, 35, 3
HSL
40°, 89%, 11%
Text on it
white · 15.19:1
Share of mark
1.8%
1.2%Aa

gold

RGB
204, 170, 67
HSL
45°, 57%, 53%
Text on it
black · 8.44:1
Share of mark
1.2%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --alexander-brewery-1: #232122;
  --alexander-brewery-2: #fffeff;
  --alexander-brewery-3: #ddac26;
  --alexander-brewery-4: #332303;
  --alexander-brewery-5: #ccaa43;
}

Tailwind

theme: {
  extend: {
    colors: {
      'alexander-brewery-1': '#232122',
      'alexander-brewery-2': '#fffeff',
      'alexander-brewery-3': '#ddac26',
      'alexander-brewery-4': '#332303',
      'alexander-brewery-5': '#ccaa43',
    },
  },
}

How these were measured

We fetch the Alexander Brewery logo from alexander-beer.co.il, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Alexander Brewery uses on packaging or on their site but not in their mark will not appear here.

Read 31 August 2026.

Questions

What are Alexander Brewery's brand colours?

black, white, gold and deep chocolate, #232122, #FFFEFF, #DDAC26, #332303, #CCAA43. The one to reach for first is gold #DDAC26.

Where do these hex codes come from?

The Alexander Brewery logo itself, fetched from alexander-beer.co.il and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Alexander Brewery's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Alexander Brewery's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.