Food and Beverage · brand assets

Alfred logo PNG

The Alfred logo

PNG, transparent, at 128, 256 and 512 pixels, taken from alfred.la and served unchanged. The mark is built on off-white #F2EDEA, with 1 other colour in the file. It is Alfred's trademark, shown here to identify the brand.

The Alfred logo on light and on dark

Both, because a transparent PNG that reads on white can disappear on black, and you want to know that before it is on a slide.

Alfred logo
on white
on near-black

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Colours in the Alfred logo

Counted from the pixels of the file above, largest area first.

Full palette →

Other food and beverage logos led by off-white: Hu, Lindt, Origin Coffee, Square Mile Coffee, The Coffee Collective, Tyrrells.

Alfred on Instagram

The same brand, measured rather than described. @alfred has 145,186 followers.

Questions

Where does this Alfred logo come from?

alfred.la, the brand's own domain. We fetch it, cache it at our edge so their server is hit once rather than once per visitor, and serve it unchanged. Nothing is redrawn, recoloured or traced.

Can I use the Alfred logo?

It is Alfred's trademark and not ours to license. Writing about the brand. A comparison, a press piece, a competitor slide that names them, is normally fine. Putting their mark on your own product, packaging or marketing is not. Ask Alfred if you are unsure; they are the only ones who can answer.

What colours are in the Alfred logo?

Two of them, counted pixel by pixel from the file above, led by off-white #F2EDEA. The full list with RGB, HSL and contrast is on the colour page.

What size do I get?

128, 256 and 512 pixels square, as PNG, transparent wherever the source file is. Any width up to 800 works by changing the number in the URL.

Alfred and its logo are trademarks of their owner. Monitor Mentions is not affiliated with Alfred. The mark is displayed to identify the brand on a page about it, and it is removed on request at [email protected].