85.5%Aa
blacklargest
- RGB
- 12, 13, 20
- HSL
- 233°, 25%, 6%
- Text on it
- white · 19.39:1
- Share of mark
- 85.5%
Food and Beverage · brand assets
Asahi Super Dry brand colours
What colours does Asahi Super Dry use?
Asahi Super Dry leads on black #0C0D14, which covers 85.5% of the mark. The full set is black, white, slate and charcoal: #0C0D14, #FEFEFE, #63636D, #3C3D4B. Every code below was read from the logo file itself, not copied from another list.
The Asahi Super Dry colour palette
Ordered by how much of the logo each one covers. Tap a code to copy it.
8.2%Aa
white
- RGB
- 254, 254, 254
- HSL
- 0°, 0%, 100%
- Text on it
- black · 18.7:1
- Share of mark
- 8.2%
3.9%Aa
slate
- RGB
- 99, 99, 109
- HSL
- 240°, 5%, 41%
- Text on it
- white · 5.94:1
- Share of mark
- 3.9%
1.2%Aa
charcoal
- RGB
- 60, 61, 75
- HSL
- 236°, 11%, 26%
- Text on it
- white · 10.71:1
- Share of mark
- 1.2%
Ready to paste
The same codes as custom properties and as a Tailwind theme extension.
CSS
:root {
--asahi-super-dry-1: #0c0d14;
--asahi-super-dry-2: #fefefe;
--asahi-super-dry-3: #63636d;
--asahi-super-dry-4: #3c3d4b;
}Tailwind
theme: {
extend: {
colors: {
'asahi-super-dry-1': '#0c0d14',
'asahi-super-dry-2': '#fefefe',
'asahi-super-dry-3': '#63636d',
'asahi-super-dry-4': '#3c3d4b',
},
},
}How these were measured
We fetch the Asahi Super Dry logo from asahisuperdry.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.
Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.
The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Asahi Super Dry uses on packaging or on their site but not in their mark will not appear here.
Read 30 August 2026.
Questions
What are Asahi Super Dry's brand colours?
black, white, slate and charcoal, #0C0D14, #FEFEFE, #63636D, #3C3D4B. The one to reach for first is black #0C0D14.
Where do these hex codes come from?
The Asahi Super Dry logo itself, fetched from asahisuperdry.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.
Is this Asahi Super Dry's official palette?
It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.
Can I use these colours?
A hex code is not protected. Using Asahi Super Dry's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.