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Monitor Mentions
Fashion · brand assets

ASOS logo

The ASOS logo

PNG, transparent, at 128, 256 and 512 pixels, taken from asos.com and served unchanged. The mark is built on black #0F0F0F, with 2 other colours in the file. It is ASOS's trademark, shown here to identify the brand.

The ASOS logo on light and on dark

Both, because a transparent PNG that reads on white can disappear on black, and you want to know that before it is on a slide.

ASOS logo
on white
on near-black
Open at 128pxOpen at 256pxOpen at 512pxasos.com ↗

Colours in the ASOS logo

Counted from the pixels of the file above, largest area first.

Full palette →
#0F0F0F black
#FFFFFF white
#313131 charcoal

ASOS on Instagram

The same brand, measured rather than described. @asos has 14,580,133 followers.

Who is mentioning ASOS →

Questions

Where does this ASOS logo come from?

asos.com, the brand's own domain. We fetch it, cache it at our edge so their server is hit once rather than once per visitor, and serve it unchanged. Nothing is redrawn, recoloured or traced.

Can I use the ASOS logo?

It is ASOS's trademark and not ours to license. Writing about the brand. A comparison, a press piece, a competitor slide that names them, is normally fine. Putting their mark on your own product, packaging or marketing is not. Ask ASOS if you are unsure; they are the only ones who can answer.

What colours are in the ASOS logo?

Three of them, counted pixel by pixel from the file above, led by black #0F0F0F. The full list with RGB, HSL and contrast is on the colour page.

What size do I get?

128, 256 and 512 pixels square, as PNG, transparent wherever the source file is. Any width up to 800 works by changing the number in the URL.

ASOS and its logo are trademarks of their owner. Monitor Mentions is not affiliated with ASOS. The mark is displayed to identify the brand on a page about it, and it is removed on request at hello@monitormentions.com.