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Food and Beverage · brand assets

Bitter Truth Coffee brand colours

What colours does Bitter Truth Coffee use?

Bitter Truth Coffee leads on amber #FBBA61, which covers 8.9% of the mark. The full set is black, amber, cream, grey, charcoal and slate: #231F20, #FBBA61, #FAF3E4, #B3ACA3, #423D3C, #6B6561. Every code below was read from the logo file itself, not copied from another list.

The Bitter Truth Coffee colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

59.1%Aa

blacklargest

RGB
35, 31, 32
HSL
345°, 6%, 13%
Text on it
white · 16.3:1
Share of mark
59.1%
8.9%Aa

amberprimary

RGB
251, 186, 97
HSL
35°, 95%, 68%
Text on it
black · 11.05:1
Share of mark
8.9%
18.1%Aa

cream

RGB
250, 243, 228
HSL
41°, 69%, 94%
Text on it
black · 17.07:1
Share of mark
18.1%
5.3%Aa

grey

RGB
179, 172, 163
HSL
34°, 10%, 67%
Text on it
black · 8.39:1
Share of mark
5.3%
3.2%Aa

charcoal

RGB
66, 61, 60
HSL
10°, 5%, 25%
Text on it
white · 10.69:1
Share of mark
3.2%
2.8%Aa

slate

RGB
107, 101, 97
HSL
24°, 5%, 40%
Text on it
white · 5.74:1
Share of mark
2.8%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --bitter-truth-coffee-1: #231f20;
  --bitter-truth-coffee-2: #fbba61;
  --bitter-truth-coffee-3: #faf3e4;
  --bitter-truth-coffee-4: #b3aca3;
  --bitter-truth-coffee-5: #423d3c;
  --bitter-truth-coffee-6: #6b6561;
}

Tailwind

theme: {
  extend: {
    colors: {
      'bitter-truth-coffee-1': '#231f20',
      'bitter-truth-coffee-2': '#fbba61',
      'bitter-truth-coffee-3': '#faf3e4',
      'bitter-truth-coffee-4': '#b3aca3',
      'bitter-truth-coffee-5': '#423d3c',
      'bitter-truth-coffee-6': '#6b6561',
    },
  },
}

How these were measured

We fetch the Bitter Truth Coffee logo from bittertruthcoffee.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Bitter Truth Coffee uses on packaging or on their site but not in their mark will not appear here.

Read 30 August 2026.

Questions

What are Bitter Truth Coffee's brand colours?

black, amber, cream, grey, charcoal and slate, #231F20, #FBBA61, #FAF3E4, #B3ACA3, #423D3C, #6B6561. The one to reach for first is amber #FBBA61.

Where do these hex codes come from?

The Bitter Truth Coffee logo itself, fetched from bittertruthcoffee.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Bitter Truth Coffee's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Bitter Truth Coffee's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.