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Food and Beverage · brand assets

Blue Diamond brand colours

What colours does Blue Diamond use?

Blue Diamond leads on orange #F79423, which covers 31.3% of the mark. The full set is orange, sky and cobalt: #F79423, #04A2E6, #244D9D, #137BC4, #F47426. Every code below was read from the logo file itself, not copied from another list.

The Blue Diamond colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

31.3%Aa

orangelargest

RGB
247, 148, 35
HSL
32°, 93%, 55%
Text on it
black · 8.28:1
Share of mark
31.3%
34.8%Aa

sky

RGB
4, 162, 230
HSL
198°, 97%, 46%
Text on it
black · 6.57:1
Share of mark
34.8%
16.7%Aa

cobalt

RGB
36, 77, 157
HSL
220°, 63%, 38%
Text on it
white · 8:1
Share of mark
16.7%
13.1%Aa

cobalt

RGB
19, 123, 196
HSL
205°, 82%, 42%
Text on it
white · 4.51:1
Share of mark
13.1%
2.6%Aa

orange

RGB
244, 116, 38
HSL
23°, 90%, 55%
Text on it
black · 6.62:1
Share of mark
2.6%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --blue-diamond-1: #f79423;
  --blue-diamond-2: #04a2e6;
  --blue-diamond-3: #244d9d;
  --blue-diamond-4: #137bc4;
  --blue-diamond-5: #f47426;
}

Tailwind

theme: {
  extend: {
    colors: {
      'blue-diamond-1': '#f79423',
      'blue-diamond-2': '#04a2e6',
      'blue-diamond-3': '#244d9d',
      'blue-diamond-4': '#137bc4',
      'blue-diamond-5': '#f47426',
    },
  },
}

How these were measured

We fetch the Blue Diamond logo from bluediamond.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Blue Diamond uses on packaging or on their site but not in their mark will not appear here.

Read 17 September 2026.

Questions

What are Blue Diamond's brand colours?

orange, sky and cobalt, #F79423, #04A2E6, #244D9D, #137BC4, #F47426. The one to reach for first is orange #F79423.

Where do these hex codes come from?

The Blue Diamond logo itself, fetched from bluediamond.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Blue Diamond's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Blue Diamond's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.