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Food and Beverage · brand assets

Cape Cod brand colours

What colours does Cape Cod use?

Cape Cod leads on deep navy #002A5C, which covers 7.8% of the mark. The full set is white, off-white, deep navy, sky, olive and cream: #FFFFFF, #CCEDFB, #002A5C, #9BC2E4, #7C8B3A, #F4E3CC. Every code below was read from the logo file itself, not copied from another list.

The Cape Cod colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

50.8%Aa

whitelargest

RGB
255, 255, 255
HSL
0°, 0%, 100%
Text on it
black · 18.86:1
Share of mark
50.8%
25.6%Aa

off-white

RGB
204, 237, 251
HSL
198°, 85%, 89%
Text on it
black · 15.33:1
Share of mark
25.6%
7.8%Aa

deep navyprimary

RGB
0, 42, 92
HSL
213°, 100%, 18%
Text on it
white · 14.13:1
Share of mark
7.8%
3.2%Aa

sky

RGB
155, 194, 228
HSL
208°, 57%, 75%
Text on it
black · 10.09:1
Share of mark
3.2%
2.5%Aa

olive

RGB
124, 139, 58
HSL
71°, 41%, 39%
Text on it
black · 5.04:1
Share of mark
2.5%
1.3%Aa

cream

RGB
244, 227, 204
HSL
34°, 65%, 88%
Text on it
black · 15:1
Share of mark
1.3%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --cape-cod-1: #ffffff;
  --cape-cod-2: #ccedfb;
  --cape-cod-3: #002a5c;
  --cape-cod-4: #9bc2e4;
  --cape-cod-5: #7c8b3a;
  --cape-cod-6: #f4e3cc;
}

Tailwind

theme: {
  extend: {
    colors: {
      'cape-cod-1': '#ffffff',
      'cape-cod-2': '#ccedfb',
      'cape-cod-3': '#002a5c',
      'cape-cod-4': '#9bc2e4',
      'cape-cod-5': '#7c8b3a',
      'cape-cod-6': '#f4e3cc',
    },
  },
}

How these were measured

We fetch the Cape Cod logo from capecodchips.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Cape Cod uses on packaging or on their site but not in their mark will not appear here.

Read 17 September 2026.

Questions

What are Cape Cod's brand colours?

white, off-white, deep navy, sky, olive and cream, #FFFFFF, #CCEDFB, #002A5C, #9BC2E4, #7C8B3A, #F4E3CC. The one to reach for first is deep navy #002A5C.

Where do these hex codes come from?

The Cape Cod logo itself, fetched from capecodchips.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Cape Cod's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Cape Cod's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.