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Home · brand assets

Caraway brand colours

What colours does Caraway use?

Caraway leads on charcoal #1F3439, which covers 91.3% of the mark. The full set is charcoal, slate, silver and grey: #1F3439, #5B645B, #CDD3C6, #8F9991. Every code below was read from the logo file itself, not copied from another list.

The Caraway colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

91.3%Aa

charcoallargest

RGB
31, 52, 57
HSL
192°, 30%, 17%
Text on it
white · 13.06:1
Share of mark
91.3%
3%Aa

slate

RGB
91, 100, 91
HSL
120°, 5%, 37%
Text on it
white · 6.14:1
Share of mark
3%
3.3%Aa

silver

RGB
205, 211, 198
HSL
88°, 13%, 80%
Text on it
black · 12.33:1
Share of mark
3.3%
2.2%Aa

grey

RGB
143, 153, 145
HSL
132°, 5%, 58%
Text on it
black · 6.41:1
Share of mark
2.2%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --caraway-1: #1f3439;
  --caraway-2: #5b645b;
  --caraway-3: #cdd3c6;
  --caraway-4: #8f9991;
}

Tailwind

theme: {
  extend: {
    colors: {
      'caraway-1': '#1f3439',
      'caraway-2': '#5b645b',
      'caraway-3': '#cdd3c6',
      'caraway-4': '#8f9991',
    },
  },
}

How these were measured

We fetch the Caraway logo from carawayhome.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Caraway uses on packaging or on their site but not in their mark will not appear here.

Read 23 August 2026.

Questions

What are Caraway's brand colours?

charcoal, slate, silver and grey, #1F3439, #5B645B, #CDD3C6, #8F9991. The one to reach for first is charcoal #1F3439.

Where do these hex codes come from?

The Caraway logo itself, fetched from carawayhome.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Caraway's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Caraway's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.