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Home · brand assets

Casper brand colours

What colours does Casper use?

Casper leads on deep indigo #00237E, which covers 100% of the mark. Every code below was read from the logo file itself, not copied from another list.

The Casper colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

100%Aa

deep indigolargest

RGB
0, 35, 126
HSL
223°, 100%, 25%
Text on it
white · 13.62:1
Share of mark
100%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --casper-1: #00237e;
}

Tailwind

theme: {
  extend: {
    colors: {
      'casper-1': '#00237e',
    },
  },
}

How these were measured

We fetch the Casper logo from casper.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Casper uses on packaging or on their site but not in their mark will not appear here.

Read 28 August 2026.

Questions

What are Casper's brand colours?

deep indigo, #00237E. The one to reach for first is deep indigo #00237E.

Where do these hex codes come from?

The Casper logo itself, fetched from casper.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Casper's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Casper's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.