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Food and Beverage · brand assets

Dunkin' brand colours

What colours does Dunkin' use?

Dunkin' leads on orange #E96A0B. The full set is off-white, orange and tan: #F8F4F0, #E96A0B, #EAAA78. Every code below is the brand's own published colour, not copied from a listicle.

The Dunkin' colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

primaryAa

off-white

RGB
248, 244, 240
HSL
30°, 36%, 96%
Text on it
black · 17.24:1
Role
primary
supportingAa

orangeprimary

RGB
233, 106, 11
HSL
26°, 91%, 48%
Text on it
black · 5.87:1
Role
supporting
supportingAa

tan

RGB
234, 170, 120
HSL
26°, 73%, 69%
Text on it
black · 9.45:1
Role
supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --dunkin-1: #f8f4f0;
  --dunkin-2: #e96a0b;
  --dunkin-3: #eaaa78;
}

Tailwind

theme: {
  extend: {
    colors: {
      'dunkin-1': '#f8f4f0',
      'dunkin-2': '#e96a0b',
      'dunkin-3': '#eaaa78',
    },
  },
}

Where these came from

These are Dunkin''s published colours, as recorded for dunkindonuts.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 25 August 2026.

Questions

What are Dunkin''s brand colours?

off-white, orange and tan, #F8F4F0, #E96A0B, #EAAA78. The one to reach for first is orange #E96A0B.

Where do these hex codes come from?

Dunkin''s own published brand palette, as recorded for dunkindonuts.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Dunkin''s official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Dunkin''s palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.