Beauty · brand assets

Eucerin brand colours

What colours does Eucerin use?

Eucerin leads on deep charcoal #253851. The full set is white, deep charcoal and terracotta: #FCFDFD, #253851, #C8724A. Every code below is the brand's own published colour, not copied from a listicle.

The Eucerin colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

white

RGB: 252, 253, 253
HSL: 180°, 20%, 99%
Text on it: black · 18.51:1
Role: primary

deep charcoalprimary

RGB: 37, 56, 81
HSL: 214°, 37%, 23%
Text on it: white · 11.91:1
Role: supporting

terracotta

RGB: 200, 114, 74
HSL: 19°, 53%, 54%
Text on it: black · 5.35:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --eucerin-1: #fcfdfd;
  --eucerin-2: #253851;
  --eucerin-3: #c8724a;
}

Tailwind

theme: {
  extend: {
    colors: {
      'eucerin-1': '#fcfdfd',
      'eucerin-2': '#253851',
      'eucerin-3': '#c8724a',
    },
  },
}

Where these came from

These are Eucerin's published colours, as recorded for eucerinus.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 4 September 2026.

Questions

What are Eucerin's brand colours?

white, deep charcoal and terracotta, #FCFDFD, #253851, #C8724A. The one to reach for first is deep charcoal #253851.

Where do these hex codes come from?

Eucerin's own published brand palette, as recorded for eucerinus.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Eucerin's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Eucerin's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Eucerin logo →Who is mentioning Eucerin