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Food and Beverage · brand assets

FAGE brand colours

What colours does FAGE use?

FAGE leads on indigo #011689, which covers 8.8% of the mark. The full set is white, indigo and red: #FFFFFF, #011689, #F4313F. Every code below was read from the logo file itself, not copied from another list.

The FAGE colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

85.6%Aa

whitelargest

RGB
255, 255, 255
HSL
0°, 0%, 100%
Text on it
black · 18.86:1
Share of mark
85.6%
8.8%Aa

indigoprimary

RGB
1, 22, 137
HSL
231°, 99%, 27%
Text on it
white · 14.22:1
Share of mark
8.8%
4.3%Aa

red

RGB
244, 49, 63
HSL
356°, 90%, 57%
Text on it
black · 4.81:1
Share of mark
4.3%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --fage-1: #ffffff;
  --fage-2: #011689;
  --fage-3: #f4313f;
}

Tailwind

theme: {
  extend: {
    colors: {
      'fage-1': '#ffffff',
      'fage-2': '#011689',
      'fage-3': '#f4313f',
    },
  },
}

How these were measured

We fetch the FAGE logo from usa.fage, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour FAGE uses on packaging or on their site but not in their mark will not appear here.

Read 30 August 2026.

Questions

What are FAGE's brand colours?

white, indigo and red, #FFFFFF, #011689, #F4313F. The one to reach for first is indigo #011689.

Where do these hex codes come from?

The FAGE logo itself, fetched from usa.fage and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this FAGE's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using FAGE's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.