Food and Beverage · brand assets

Huel brand colours

What colours does Huel use?

Huel leads on black #010101. The full set is black, grey and off-white: #010101, #838383, #F8F8F8. Every code below is the brand's own published colour, not copied from a listicle.

The Huel colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

blackprimary

RGB: 1, 1, 1
HSL: 0°, 0%, 0%
Text on it: white · 20.87:1
Role: primary

grey

RGB: 131, 131, 131
HSL: 0°, 0%, 51%
Text on it: black · 4.98:1
Role: supporting

off-white

RGB: 248, 248, 248
HSL: 0°, 0%, 97%
Text on it: black · 17.76:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --huel-1: #010101;
  --huel-2: #838383;
  --huel-3: #f8f8f8;
}

Tailwind

theme: {
  extend: {
    colors: {
      'huel-1': '#010101',
      'huel-2': '#838383',
      'huel-3': '#f8f8f8',
    },
  },
}

Where these came from

These are Huel's published colours, as recorded for huel.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 28 August 2026.

Questions

What are Huel's brand colours?

black, grey and off-white, #010101, #838383, #F8F8F8. The one to reach for first is black #010101.

Where do these hex codes come from?

Huel's own published brand palette, as recorded for huel.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Huel's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Huel's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Huel logo →Who is mentioning Huel