77%Aa
whitelargest
- RGB
- 254, 255, 255
- HSL
- 180°, 100%, 100%
- Text on it
- black · 18.83:1
- Share of mark
- 77%
Food and Beverage · brand assets
ID Fresh Food brand colours
What colours does ID Fresh Food use?
ID Fresh Food leads on deep forest #15524A, which covers 20% of the mark. The full set is white, deep forest and grey: #FEFFFF, #15524A, #73928D. Every code below was read from the logo file itself, not copied from another list.
The ID Fresh Food colour palette
Ordered by how much of the logo each one covers. Tap a code to copy it.
20%Aa
deep forestprimary
- RGB
- 21, 82, 74
- HSL
- 172°, 59%, 20%
- Text on it
- white · 8.98:1
- Share of mark
- 20%
1.7%Aa
grey
- RGB
- 115, 146, 141
- HSL
- 170°, 12%, 51%
- Text on it
- black · 5.59:1
- Share of mark
- 1.7%
Ready to paste
The same codes as custom properties and as a Tailwind theme extension.
CSS
:root {
--id-fresh-food-1: #feffff;
--id-fresh-food-2: #15524a;
--id-fresh-food-3: #73928d;
}Tailwind
theme: {
extend: {
colors: {
'id-fresh-food-1': '#feffff',
'id-fresh-food-2': '#15524a',
'id-fresh-food-3': '#73928d',
},
},
}How these were measured
We fetch the ID Fresh Food logo from idfreshfood.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.
Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.
The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour ID Fresh Food uses on packaging or on their site but not in their mark will not appear here.
Read 18 September 2026.
Questions
What are ID Fresh Food's brand colours?
white, deep forest and grey, #FEFFFF, #15524A, #73928D. The one to reach for first is deep forest #15524A.
Where do these hex codes come from?
The ID Fresh Food logo itself, fetched from idfreshfood.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.
Is this ID Fresh Food's official palette?
It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.
Can I use these colours?
A hex code is not protected. Using ID Fresh Food's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.