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Monitor Mentions
Food and Beverage · brand assets

illy logo

The illy logo

PNG, transparent, at 128, 256 and 512 pixels, taken from illy.com and served unchanged. The mark is built on red #D12420, with 1 other colour in the file. It is illy's trademark, shown here to identify the brand.

The illy logo on light and on dark

Both, because a transparent PNG that reads on white can disappear on black, and you want to know that before it is on a slide.

illy logo
on white
on near-black
Open at 128pxOpen at 256pxOpen at 512pxilly.com ↗

Colours in the illy logo

Counted from the pixels of the file above, largest area first.

Full palette →
#D12420 red
#FEFEFE white

illy on Instagram

The same brand, measured rather than described. @illy_coffee has 251,332 followers.

Who is mentioning illy →

Questions

Where does this illy logo come from?

illy.com, the brand's own domain. We fetch it, cache it at our edge so their server is hit once rather than once per visitor, and serve it unchanged. Nothing is redrawn, recoloured or traced.

Can I use the illy logo?

It is illy's trademark and not ours to license. Writing about the brand. A comparison, a press piece, a competitor slide that names them, is normally fine. Putting their mark on your own product, packaging or marketing is not. Ask illy if you are unsure; they are the only ones who can answer.

What colours are in the illy logo?

Two of them, counted pixel by pixel from the file above, led by red #D12420. The full list with RGB, HSL and contrast is on the colour page.

What size do I get?

128, 256 and 512 pixels square, as PNG, transparent wherever the source file is. Any width up to 800 works by changing the number in the URL.

illy and its logo are trademarks of their owner. Monitor Mentions is not affiliated with illy. The mark is displayed to identify the brand on a page about it, and it is removed on request at hello@monitormentions.com.