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Food and Beverage · brand assets

Indofood brand colours

What colours does Indofood use?

Indofood leads on yellow #FEDB5C, which covers 54.2% of the mark. The full set is white, yellow, cobalt, pale yellow, slate and black: #FFFFFE, #FEDB5C, #01529B, #FEF39C, #535A65, #1B1D22. Every code below was read from the logo file itself, not copied from another list.

The Indofood colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

21.4%Aa

whitelargest

RGB
255, 255, 254
HSL
60°, 100%, 100%
Text on it
black · 18.85:1
Share of mark
21.4%
54.2%Aa

yellowprimary

RGB
254, 219, 92
HSL
47°, 99%, 68%
Text on it
black · 13.92:1
Share of mark
54.2%
4.5%Aa

cobalt

RGB
1, 82, 155
HSL
208°, 99%, 31%
Text on it
white · 7.83:1
Share of mark
4.5%
5.8%Aa

pale yellow

RGB
254, 243, 156
HSL
53°, 98%, 80%
Text on it
black · 16.63:1
Share of mark
5.8%
2%Aa

slate

RGB
83, 90, 101
HSL
217°, 10%, 36%
Text on it
white · 6.96:1
Share of mark
2%
1.4%Aa

black

RGB
27, 29, 34
HSL
223°, 11%, 12%
Text on it
white · 16.86:1
Share of mark
1.4%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --indofood-1: #fffffe;
  --indofood-2: #fedb5c;
  --indofood-3: #01529b;
  --indofood-4: #fef39c;
  --indofood-5: #535a65;
  --indofood-6: #1b1d22;
}

Tailwind

theme: {
  extend: {
    colors: {
      'indofood-1': '#fffffe',
      'indofood-2': '#fedb5c',
      'indofood-3': '#01529b',
      'indofood-4': '#fef39c',
      'indofood-5': '#535a65',
      'indofood-6': '#1b1d22',
    },
  },
}

How these were measured

We fetch the Indofood logo from indofood.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Indofood uses on packaging or on their site but not in their mark will not appear here.

Read 18 September 2026.

Questions

What are Indofood's brand colours?

white, yellow, cobalt, pale yellow, slate and black, #FFFFFE, #FEDB5C, #01529B, #FEF39C, #535A65, #1B1D22. The one to reach for first is yellow #FEDB5C.

Where do these hex codes come from?

The Indofood logo itself, fetched from indofood.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Indofood's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Indofood's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.