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Food and Beverage · brand assets

Katjes brand colours

What colours does Katjes use?

Katjes leads on magenta #E10198, which covers 93.9% of the mark. The full set is magenta and white: #E10198, #FEFEFE. Every code below was read from the logo file itself, not copied from another list.

The Katjes colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

93.9%Aa

magentalargest

RGB
225, 1, 152
HSL
320°, 99%, 44%
Text on it
white · 4.51:1
Share of mark
93.9%
5.5%Aa

white

RGB
254, 254, 254
HSL
0°, 0%, 100%
Text on it
black · 18.7:1
Share of mark
5.5%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --katjes-1: #e10198;
  --katjes-2: #fefefe;
}

Tailwind

theme: {
  extend: {
    colors: {
      'katjes-1': '#e10198',
      'katjes-2': '#fefefe',
    },
  },
}

How these were measured

We fetch the Katjes logo from katjes.de, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Katjes uses on packaging or on their site but not in their mark will not appear here.

Read 18 September 2026.

Questions

What are Katjes's brand colours?

magenta and white, #E10198, #FEFEFE. The one to reach for first is magenta #E10198.

Where do these hex codes come from?

The Katjes logo itself, fetched from katjes.de and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Katjes's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Katjes's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.