Food and Beverage · brand assets

Liquid Death brand colours

What colours does Liquid Death use?

Liquid Death leads on sand #E0C290. The full set is sand, deep indigo and indigo: #E0C290, #110283, #0700BA. Every code below is the brand's own published colour, not copied from a listicle.

The Liquid Death colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

sandprimary

RGB: 224, 194, 144
HSL: 37°, 56%, 72%
Text on it: black · 11.04:1
Role: primary

deep indigo

RGB: 17, 2, 131
HSL: 247°, 97%, 26%
Text on it: white · 15.44:1
Role: supporting

indigo

RGB: 7, 0, 186
HSL: 242°, 100%, 36%
Text on it: white · 12.22:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --liquid-death-1: #e0c290;
  --liquid-death-2: #110283;
  --liquid-death-3: #0700ba;
}

Tailwind

theme: {
  extend: {
    colors: {
      'liquid-death-1': '#e0c290',
      'liquid-death-2': '#110283',
      'liquid-death-3': '#0700ba',
    },
  },
}

Where these came from

These are Liquid Death's published colours, as recorded for liquiddeath.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 23 August 2026.

Questions

What are Liquid Death's brand colours?

sand, deep indigo and indigo, #E0C290, #110283, #0700BA. The one to reach for first is sand #E0C290.

Where do these hex codes come from?

Liquid Death's own published brand palette, as recorded for liquiddeath.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Liquid Death's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Liquid Death's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Liquid Death logo →Who is mentioning Liquid Death