Baby & Kids · brand assets

Lovevery brand colours

What colours does Lovevery use?

Lovevery leads on mint #68D3C4. The full set is white, slate and mint: #FEFEFE, #535252, #68D3C4. Every code below is the brand's own published colour, not copied from a listicle.

The Lovevery colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

white

RGB: 254, 254, 254
HSL: 0°, 0%, 100%
Text on it: black · 18.7:1
Role: primary

slate

RGB: 83, 82, 82
HSL: 0°, 1%, 32%
Text on it: white · 7.79:1
Role: supporting

mintprimary

RGB: 104, 211, 196
HSL: 172°, 55%, 62%
Text on it: black · 10.51:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --lovevery-1: #fefefe;
  --lovevery-2: #535252;
  --lovevery-3: #68d3c4;
}

Tailwind

theme: {
  extend: {
    colors: {
      'lovevery-1': '#fefefe',
      'lovevery-2': '#535252',
      'lovevery-3': '#68d3c4',
    },
  },
}

Where these came from

These are Lovevery's published colours, as recorded for lovevery.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 3 September 2026.

Questions

What are Lovevery's brand colours?

white, slate and mint, #FEFEFE, #535252, #68D3C4. The one to reach for first is mint #68D3C4.

Where do these hex codes come from?

Lovevery's own published brand palette, as recorded for lovevery.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Lovevery's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Lovevery's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Lovevery logo →Who is mentioning Lovevery