Retail · brand assets

Sephora brand colours

What colours does Sephora use?

Sephora leads on black #000000. The full set is black, grey and white: #000000, #A1A1A1, #FFFFFF. Every code below is the brand's own published colour, not copied from a listicle.

The Sephora colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

blackprimary

RGB: 0, 0, 0
HSL: 0°, 0%, 0%
Text on it: white · 21:1
Role: primary

grey

RGB: 161, 161, 161
HSL: 0°, 0%, 63%
Text on it: black · 7.3:1
Role: supporting

white

RGB: 255, 255, 255
HSL: 0°, 0%, 100%
Text on it: black · 18.86:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --sephora-1: #000000;
  --sephora-2: #a1a1a1;
  --sephora-3: #ffffff;
}

Tailwind

theme: {
  extend: {
    colors: {
      'sephora-1': '#000000',
      'sephora-2': '#a1a1a1',
      'sephora-3': '#ffffff',
    },
  },
}

Where these came from

These are Sephora's published colours, as recorded for sephora.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 5 September 2026.

Questions

What are Sephora's brand colours?

black, grey and white, #000000, #A1A1A1, #FFFFFF. The one to reach for first is black #000000.

Where do these hex codes come from?

Sephora's own published brand palette, as recorded for sephora.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Sephora's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Sephora's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Sephora logo →Who is mentioning Sephora