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Food and Beverage · brand assets

Shan Foods brand colours

What colours does Shan Foods use?

Shan Foods leads on red #D8042A, which covers 87.3% of the mark. The full set is red, yellow, amber, silver and terracotta: #D8042A, #FBDB04, #FBBD13, #D3D3D5, #B3232A, #D36A53. Every code below was read from the logo file itself, not copied from another list.

The Shan Foods colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

87.3%Aa

redlargest

RGB
216, 4, 42
HSL
349°, 96%, 43%
Text on it
white · 5.29:1
Share of mark
87.3%
2.9%Aa

yellow

RGB
251, 219, 4
HSL
52°, 97%, 50%
Text on it
black · 13.68:1
Share of mark
2.9%
1.3%Aa

amber

RGB
251, 189, 19
HSL
44°, 97%, 53%
Text on it
black · 11.13:1
Share of mark
1.3%
2.4%Aa

silver

RGB
211, 211, 213
HSL
240°, 2%, 83%
Text on it
black · 12.62:1
Share of mark
2.4%
2.1%Aa

red

RGB
179, 35, 42
HSL
357°, 67%, 42%
Text on it
white · 6.58:1
Share of mark
2.1%
1.4%Aa

terracotta

RGB
211, 106, 83
HSL
11°, 59%, 58%
Text on it
black · 5.35:1
Share of mark
1.4%

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --shan-foods-1: #d8042a;
  --shan-foods-2: #fbdb04;
  --shan-foods-3: #fbbd13;
  --shan-foods-4: #d3d3d5;
  --shan-foods-5: #b3232a;
  --shan-foods-6: #d36a53;
}

Tailwind

theme: {
  extend: {
    colors: {
      'shan-foods-1': '#d8042a',
      'shan-foods-2': '#fbdb04',
      'shan-foods-3': '#fbbd13',
      'shan-foods-4': '#d3d3d5',
      'shan-foods-5': '#b3232a',
      'shan-foods-6': '#d36a53',
    },
  },
}

How these were measured

We fetch the Shan Foods logo from shanfoods.com, decode the PNG, and count every pixel. Transparent pixels are not counted, on a logo delivered on a clear background they would otherwise outnumber everything and report the colour of nothing.

Colours a person cannot tell apart are merged. The edge of any letterform is a ramp of half-shades between the ink and whatever is behind it, and publishing six of those as brand colours is how the scraped palettes on other sites end up listing four greys.

The limit is worth stating plainly: this is the palette of a logo, not a brand book. A colour Shan Foods uses on packaging or on their site but not in their mark will not appear here.

Read 6 September 2026.

Questions

What are Shan Foods's brand colours?

red, yellow, amber, silver and terracotta, #D8042A, #FBDB04, #FBBD13, #D3D3D5, #B3232A, #D36A53. The one to reach for first is red #D8042A.

Where do these hex codes come from?

The Shan Foods logo itself, fetched from shanfoods.com and read pixel by pixel. Colours within a hair of each other are merged, because the edge of any letterform is a ramp between the ink and what is behind it and none of those greys are a brand colour. Nothing here is copied from another site.

Is this Shan Foods's official palette?

It is what is in their logo, which is not the same thing. A brand book usually holds more : a secondary set, tints, a colour that only appears on packaging. What you get here is the part that is verifiable from a file anyone can fetch.

Can I use these colours?

A hex code is not protected. Using Shan Foods's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.