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Food and Beverage · brand assets

Super Coffee brand colours

What colours does Super Coffee use?

Super Coffee leads on black #010101. The full set is black, slate and white: #010101, #787878, #FAFAFA. Every code below is the brand's own published colour, not copied from a listicle.

The Super Coffee colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

primaryAa

blackprimary

RGB
1, 1, 1
HSL
0°, 0%, 0%
Text on it
white · 20.87:1
Role
primary
supportingAa

slate

RGB
120, 120, 120
HSL
0°, 0%, 47%
Text on it
white · 4.42:1
Role
supporting
supportingAa

white

RGB
250, 250, 250
HSL
0°, 0%, 98%
Text on it
black · 18.07:1
Role
supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --super-coffee-1: #010101;
  --super-coffee-2: #787878;
  --super-coffee-3: #fafafa;
}

Tailwind

theme: {
  extend: {
    colors: {
      'super-coffee-1': '#010101',
      'super-coffee-2': '#787878',
      'super-coffee-3': '#fafafa',
    },
  },
}

Where these came from

These are Super Coffee's published colours, as recorded for drinksupercoffee.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 4 September 2026.

Questions

What are Super Coffee's brand colours?

black, slate and white, #010101, #787878, #FAFAFA. The one to reach for first is black #010101.

Where do these hex codes come from?

Super Coffee's own published brand palette, as recorded for drinksupercoffee.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Super Coffee's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Super Coffee's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.