Food and Beverage · brand assets

Taco Bell brand colours

What colours does Taco Bell use?

Taco Bell leads on indigo #5B2994. The full set is black and indigo: #010102, #000000, #5B2994. Every code below is the brand's own published colour, not copied from a listicle.

The Taco Bell colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

black

RGB: 1, 1, 2
HSL: 240°, 33%, 1%
Text on it: white · 20.86:1
Role: primary

black

RGB: 0, 0, 0
HSL: 0°, 0%, 0%
Text on it: white · 21:1
Role: supporting

indigoprimary

RGB: 91, 41, 148
HSL: 268°, 57%, 37%
Text on it: white · 9.59:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --taco-bell-1: #010102;
  --taco-bell-2: #000000;
  --taco-bell-3: #5b2994;
}

Tailwind

theme: {
  extend: {
    colors: {
      'taco-bell-1': '#010102',
      'taco-bell-2': '#000000',
      'taco-bell-3': '#5b2994',
    },
  },
}

Where these came from

These are Taco Bell's published colours, as recorded for tacobell.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 27 August 2026.

Questions

What are Taco Bell's brand colours?

black and indigo, #010102, #000000, #5B2994. The one to reach for first is indigo #5B2994.

Where do these hex codes come from?

Taco Bell's own published brand palette, as recorded for tacobell.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Taco Bell's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Taco Bell's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Taco Bell logo →Who is mentioning Taco Bell