Food and Beverage · brand assets

Tim Hortons brand colours

What colours does Tim Hortons use?

Tim Hortons leads on red #CE112B. The full set is red, pink and off-white: #CE112B, #C16976, #FBEFF1. Every code below is the brand's own published colour, not copied from a listicle.

The Tim Hortons colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

redprimary

RGB: 206, 17, 43
HSL: 352°, 85%, 44%
Text on it: white · 5.62:1
Role: primary

pink

RGB: 193, 105, 118
HSL: 351°, 42%, 58%
Text on it: black · 4.98:1
Role: supporting

off-white

RGB: 251, 239, 241
HSL: 350°, 60%, 96%
Text on it: black · 16.81:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --tim-hortons-1: #ce112b;
  --tim-hortons-2: #c16976;
  --tim-hortons-3: #fbeff1;
}

Tailwind

theme: {
  extend: {
    colors: {
      'tim-hortons-1': '#ce112b',
      'tim-hortons-2': '#c16976',
      'tim-hortons-3': '#fbeff1',
    },
  },
}

Where these came from

These are Tim Hortons's published colours, as recorded for timhortons.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 29 August 2026.

Questions

What are Tim Hortons's brand colours?

red, pink and off-white, #CE112B, #C16976, #FBEFF1. The one to reach for first is red #CE112B.

Where do these hex codes come from?

Tim Hortons's own published brand palette, as recorded for timhortons.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Tim Hortons's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Tim Hortons's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Tim Hortons logo →Who is mentioning Tim Hortons