Food and Beverage · brand assets

Vital Proteins brand colours

What colours does Vital Proteins use?

Vital Proteins leads on sky #02A7DF. The full set is sky, aqua and white: #02A7DF, #8AD5EF, #FBFFFF. Every code below is the brand's own published colour, not copied from a listicle.

The Vital Proteins colour palette

Ordered by how much of the logo each one covers. Tap a code to copy it.

skyprimary

RGB: 2, 167, 223
HSL: 195°, 98%, 44%
Text on it: black · 6.82:1
Role: primary

aqua

RGB: 138, 213, 239
HSL: 195°, 76%, 74%
Text on it: black · 11.54:1
Role: supporting

white

RGB: 251, 255, 255
HSL: 180°, 100%, 99%
Text on it: black · 18.73:1
Role: supporting

Ready to paste

The same codes as custom properties and as a Tailwind theme extension.

CSS

:root {
  --vital-proteins-1: #02a7df;
  --vital-proteins-2: #8ad5ef;
  --vital-proteins-3: #fbffff;
}

Tailwind

theme: {
  extend: {
    colors: {
      'vital-proteins-1': '#02a7df',
      'vital-proteins-2': '#8ad5ef',
      'vital-proteins-3': '#fbffff',
    },
  },
}

Where these came from

These are Vital Proteins's published colours, as recorded for vitalproteins.com. A published palette can carry colours that never appear in the logo: a secondary, or one used only on packaging. That is the reason to prefer it over reading the mark.

What it does not carry is how much of anything each colour covers, so there are no percentages here. Where we have read a brand's logo instead, those percentages appear and this paragraph says so instead.

Read 29 August 2026.

Questions

What are Vital Proteins's brand colours?

sky, aqua and white, #02A7DF, #8AD5EF, #FBFFFF. The one to reach for first is sky #02A7DF.

Where do these hex codes come from?

Vital Proteins's own published brand palette, as recorded for vitalproteins.com: it can include colours that never appear in the logo itself. Nothing here is copied from another site.

Is this Vital Proteins's official palette?

It is the palette on their brand record, which is as close to official as a third party gets. A full brand book usually holds more: tints, a print-only colour, rules about where each one goes.

Can I use these colours?

A hex code is not protected. Using Vital Proteins's palette to pass work off as theirs is a trademark problem, and the same colours in your own moodboard, chart or comparison deck are not.

Vital Proteins logo →Who is mentioning Vital Proteins