Posts about Tim Hortons and Wingstop on Instagram.
The work
Each post with its latest numbers.
A Wingstop is usually under 1,800 square feet and the average store does about $2M a year. The model is the inverse of a gym or a sit-down restaurant: tiny rent, brutal food cost. Chicken is a commodity, so the biggest line on the P&L is the one nobody can control, and the whole
Tim Hortons owners love the brand, and thousands of them sued head office anyway. Build the P&L and you see why. Sales a bit over $1M, food ~30%, labor ~30%, same as any coffee shop. Then four separate lines, a royalty, an ad fund, a markup on required supplies, and rent, all flo
Tim Hortons owners love the brand, and thousands of them sued head office anyway. Build the P&L and you see why. Sales a bit over $1M, food ~30%, labor ~30%, same as any coffee shop. Then four separate lines, a royalty, an ad fund, a markup on required supplies, and rent, all flo
Brands
2 brands across 3 posts, counted from the posts on this page. A post can name more than one.
Performance
Engagement is the latest reading we hold for each post. Posts we have not measured are left out of the averages.
Similar creators
Accounts posting about the same brands, most brands in common first.
@rednecksnackRedneck Snack2 brands in common
@timhortonsusTim Hortons U.S.1 brand in common
@kingschratzDave Schratz1 brand in common
@fbmagazineFood & Beverage Magazine1 brand in common
@timhortonsmalaysiaTim Hortons Malaysia1 brand in common
@chathamboy12CB12Reviews | Food Content Creator1 brand in common
@foodfindsfirstFood Finds First1 brand in common
@mbonhockeyMike Bartner1 brand in commonWe track brands like Tim Hortons and Wingstop on Instagram and keep every public post that names them. This page is every one of those posts that came from @wilsonklee, from Oct 26, 2026 to Oct 27, 2026. It is not their whole profile, and a post about a brand we do not track is not here.
Likes and comments are the latest reading we hold for each post. "Vs typical" compares their average likes on a brand with the median of every measured post about that brand, and shows only once a brand has five measured posts. Browse more creators or the food and beverage creators.