Specialty Retail Brands on Instagram: Followers, Engagement and Mentions
Every specialty retail brand account we track, followers, engagement, and growth, ranked. Real figures only.
What is being said about specialty retail brands
Public posts mentioning any of the 19 specialty retail brands we track, most recent first
Spooky season ready 🐾 #chewy #spookyseason #Chicago #dogsofinstagram #puppies
this is soooo satisfying #sephora #barcelona
🤦🏻♀️ #cotondetulearsofinstagram #cute #puppies #dogsofinstagram #chewy
Come to @hobbylobby with me 🫶🏼 #hobbylobby #shopping #shoppingvlog #fyp #falldecor
#ad #wayfairpartner @wayfair #wayfair Wayfair’s fall sale is going on now - here are some of my favorite affordable home finds to grab at even lower prices! C
Found the perfect shade match that’s literally my skin @sephora #sephora
We finally did it! #ultabeauty #paulreactss #perfume
Comment SHOP for the link… @wayfair
My random budget for Sephora is… #sephora #sephorahaul #shopping #challenge #perfume
Fall decor shopping @hobbylobby with my shopping accomplice #hobbylobby #falldecor #motherinlaw #relateable
What did I get from chewy today? They deliver anything! #chewyorkcity #catmom #catlife #cats #catlover @chewy
No waiting, just decorating. Grab these clearance deals and take them home TODAY! 📍 The Wayfair Store Edens Plaza, Wilmette
Saudi Arabia issues emergency alerts for Mecca amid escalating Houthi attacks On 15 September 2026, Saudi Civil Defense activated emergency alerts in the holy c
A historic alert has reportedly been issued in Mecca, the holiest site for nearly 2 billion Muslims, warning of a possible missile and drone threat. Similar al
#UltaBeautyPartner idk where I’d be without this combo 💋💋💋 @ultabeauty #UltaBeauty
Frequently asked questions
Which specialty retail brand has the most Instagram followers?
Sephora, of the 19 specialty retail brands in this list. Follower count is the least useful number on this page: it says how many people once pressed follow, not how many see a post or talk about the brand. The mentions further down the page answer that.
Which specialty retail brands are growing fastest on Instagram?
Olive Young has the steepest follower growth of the specialty retail brands we measure, at 1.4% over the window. Growth is read from repeated measurements of the public profile rather than reported by the brand.
How do specialty retail brands find out who is posting about them?
Instagram notifies a brand when somebody links its @handle and in no other case, so a caption that types the brand name as plain text reaches nobody at the company. Finding those means searching: the brand name as a hashtag, with the space removed, the product on its own, and the name as plain caption text. Every brand on this page has a public page here listing the posts we caught doing exactly that.
Where do the figures on this page come from?
Each one is a reading of a public Instagram profile, stored with the date it was taken. Nothing is estimated, modelled or filled in from an industry average. Where a brand has not been measured yet its row shows a dash, because a visible gap is more useful than a plausible invention.
Other categories
Figures are read from Instagram; an em dash means no data yet.